Buyer’s remorse is real, and so is the family second-guessing that happens at the first Sunday dinner after someone picks a plan.
The Welcome to My Book fires automatically the day you mark a client enrolled. A thank-you card lands within days. Brownies with their name on the label show up the next week. A friendly check-in closes out the first month. No ask anywhere in the first two touches. That is the Recognition play working as designed: radical generosity before you ever need anything back.
The gift stays under the CMS nominal-gift line, is never tied to enrollment, and the campaign tracks it against the annual per-person budget for you.
What lands in the mailbox
Every piece in the play, in the order it mails.
Mockup coming soon
01 · Day 2
Greeting card
The thank-you, plus a keepable card with your direct line.
Mockup coming soon
02 · Day 10
Brownie 2-pack with custom label
"Baked especially for [their name]." Inside the CMS gift cap.
Mockup coming soon
03 · Day 30
Small postcard
The "any questions yet?" check-in with QR and phone.