Everyone gets buried in confusing Medicare mail the moment they turn 64 and a half. The same recycled postcards, the same fake urgency, the same government-lookalike envelopes.
This play is the opposite of that pile. It starts four months before their birthday with an actual birthday card, in a hand-addressed envelope with a real stamp. Then it walks them to their enrollment window with plain-language education, one message at a time, and ends with a personal invitation to talk.
Every piece stays on the CMS communications side: no plan names, no benefits, no premiums. Just a local agent who explains things like a person.
What lands in the mailbox
The actual pieces, shown before personalization. Merge fields fill in with each prospect's name, your photo, and your dynamic QR code.
